Business Coaching for Personal Trainers in Australia
Closing the gap between certifications and success. You’re qualified to coach. We give face to face personal trainers the business education, systems and sales skills to get fully booked and grow past $100K a year.
Providing success to trainers in over 50 gyms, including
From Struggling Trainer to Industry Leader
Pinnacle Fitness Consulting closes the gap between certifications and success for face to face personal trainers. Simon Finch founded Pinnacle to teach what certifications don’t: the business systems, structures, sales and marketing you need to thrive in the fitness industry.
The Certificate IV in Fitness has 10 core units, and none of them cover business, marketing or sales. Industry estimates suggest up to 80% of PTs leave within their first year. Pinnacle has spent more than a decade closing that gap, one trainer at a time.
Meet Our Elite Coaches
Learn from industry veterans who have walked the path and built highly successful personal training businesses.
Simon Finch
Founder & CEO
Tarkyn Goodlad
COO
Nathan Tingay
Coach
Theo Tsirelas
Coach
Our 4 Step Success Process
A proven method that takes you from struggling trainer to fully booked business owner.
Initial Assessment
A deep dive into your current business to find bottlenecks and growth opportunities.
- Lead generation audit
- Current revenue analysis
- Gap identification
Customised Strategy
A personalised roadmap to bridge the gap between certification and success.
- Perfect consultation process
- Sales presentation mastery
- 7 day growth plan
Business Overhaul
Professional systems and structures that automate and scale your operations.
- Professional CRM and apps
- Legal documentation
- Polished client onboarding
Continuous Growth
Ongoing guidance for sustained success and long term financial freedom.
- 25+ organic lead strategies
- No paid ads required
- Team building support
Calculate Your Growth Potential
See the financial impact of professional business systems and premium positioning.
Your current stats
Move the sliders to match your business today.
Projection based on a 75% increase. Results depend on your mindset and work ethic.
Real Results from Real PTs
See how we’ve helped personal trainers across Australia transform their businesses.
“I knew my business had more to offer! After signing up with Pinnacle, I grew my business from $2,000 p/week to over $10k! And I’m nowhere near finished yet.”
Snap Fitness, Central Coast“I have been working with Pinnacle for just over 18 months. In that time I have grew from $300 p/week to close to $500k per annum, hired multiple staff.”
World Gym, Perth“After working with Simon for only 4 weeks, I had a full book of clients in a brand new gym location! I now have to look at shortening my hours in my full time job.”
Derrimut Gym, AdelaidePersonal Trainer Business Coaching FAQs
Got questions? We’ve got answers. If you don’t find what you’re looking for, reach out to our team.
Still have questions?
Our team is ready to help you take your business to the next level.
Contact Us Now →What is a personal trainer business coach?
A personal trainer business coach teaches PTs the business skills their certification didn’t cover: finding clients, running consultations, pricing, sales, systems and building a team. Pinnacle Fitness Consulting coaches face to face personal trainers in gyms across Australia, 1:1.
What services does Pinnacle Fitness Consulting offer?
We offer personalised business strategies, 1:1 coaching and ongoing support for personal trainers. This includes sales training, organic lead generation, consultation and pricing frameworks, client retention systems and business setup such as CRM, apps and legal documentation.
How do I get personal training clients without social media or paid ads?
For face to face PTs, the best lead source is the gym floor, not your phone. Pinnacle teaches more than 25 organic lead strategies that need no social media and no ad spend, including 7 approaches for starting real conversations on the gym floor.
How do I get started with Pinnacle Fitness Consulting?
Fill in the coaching application. We’ll assess your business, your goals and what’s holding your income back, then create a personalised plan.
What kind of support do you provide?
We provide ongoing support, including regular check ins, performance reviews, industry insights and access to resources for sustained growth. We’re with you every step of the way.
How does your process work?
Our process has four steps: an initial assessment, a customised strategy, a business overhaul with professional systems, and continuous growth support.
Can you help with client acquisition and retention?
Yes. We give you tailored strategies to attract new clients and keep them engaged long term, through organic marketing, better consultations, honest client conversations and referral systems.
Do you only work with personal trainers in Melbourne or Sydney?
No. Pinnacle coaches personal trainers right across Australia, with clients in more than 50 gyms including Melbourne, Sydney, Brisbane, Adelaide, Perth and the Central Coast.
“PTs who educate themselves, succeed. Those who don’t, have an 80% chance of failing.”
Be the next success story. Join the 2,000+ trainers we’ve transformed.
Apply for Coaching →